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Consumer Behaviour: Perspectives, Findings and Explanations

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Consumer Behaviour: Perspectives, Findings and Explanations - O'Shaughnessy, John
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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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Consumer Behaviour: Perspectives, Findings and Explanations 2012, Red Globe Press, London

ISBN-13: 9781137003768

Paperback