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Interpretation in Social Life, Social Science, and Marketing

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Interpretation in Social Life, Social Science, and Marketing - O'Shaughnessy, John
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'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook ...

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Interpretation in Social Life, Social Science, and Marketing 2016, Routledge, London

ISBN-13: 9781138992573

Paperback

Interpretation in Social Life, Social Science and Marketing 2011, John O'Shaughnessy

ISBN-13: 9780983383505

Trade paperback

Interpretation in Social Life, Social Science, and Marketing 2009, Routledge, Oxford

ISBN-13: 9780415777582

Hardcover