When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, ...
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When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
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Add this copy of Marketing Scales Handbook, Volume I: a Compilation of to cart. $156.87, good condition, Sold by Alibris rated 5.0 out of 5 stars, ships from NV, USA, published 1992 by South Western Educational Publishing.
Add this copy of Marketing Scales Handbook: a Compilation of Multi-Item to cart. $61.23, good condition, Sold by Brentwood Books rated 5.0 out of 5 stars, ships from Kinnelon, NJ, UNITED STATES, published 1992 by South-western Educational Pub.
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Seller's Description:
Very Good plus. Large fat hardcover in dust jacket; published in 1992 by American Marketing Association, 1315pp. Book as new except upper page edges a bit soiled due to standing dust, pages have a very slight waver. Dust jacket nice and glossy like new but has a few surface scratches. Very nice condition. HEAVY/OVERSIZE. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA.
Add this copy of Marketing Scales Handbook: a Compilation of Multi-Item to cart. $61.95, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by South-Western Educational Pub.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Scales Handbook, Volume I: a Compilation of to cart. $46.10, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1992 by South Western Educational Publishing.
