Gordon C Bruner

Gordon C. Bruner II (aka Skip) is Associate Professor and Director of the Office of Scale Research in the Marketing Department at Southern Illinois UniversityCarbondale. He received his B.B.A. and M.S. degrees in marketing from Texas A&M University and a Ph.D. in marketing from the University of North Texas. In addition to serving as lead author of the scales handbook series, Bruner has published articles in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of...See more

Gordon C. Bruner II (aka Skip) is Associate Professor and Director of the Office of Scale Research in the Marketing Department at Southern Illinois UniversityCarbondale. He received his B.B.A. and M.S. degrees in marketing from Texas A&M University and a Ph.D. in marketing from the University of North Texas. In addition to serving as lead author of the scales handbook series, Bruner has published articles in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising Research, Journal of Marketing Education, and many other journals and conference proceedings. See less