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The Quest for Global Dominance: Transforming Global Presence Into Global Competitive Advantage - Govindarajan, Vijay, MBA, and Gupta, Anil K
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The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into ...

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The Quest for Global Dominance: Transforming Global Presence Into Global Competitive Advantage 2001, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787957216

Hardcover