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Beyond the Idea: How to Execute Innovation in Any Organization

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Beyond the Idea: How to Execute Innovation in Any Organization - Govindarajan, Vijay, MBA, and Trimble, Chris
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The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book. Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the ...

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Beyond the Idea: How to Execute Innovation in Any Organization 2013, St. Martin's Press, New York

ISBN-13: 9781250040176

Hardcover

Beyond the Idea: How to Execute Innovation in Any Organization 2013, St. Martin's Griffin

ISBN-13: 9781250851116

Trade paperback