Reflecting leading-edge thinking on the subject of creating and exploiting global presence, this handbook offers logic-driven conceptual frameworks that have been refined by the authors in their teaching and consulting work for major global corporations.
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Reflecting leading-edge thinking on the subject of creating and exploiting global presence, this handbook offers logic-driven conceptual frameworks that have been refined by the authors in their teaching and consulting work for major global corporations.
Read Less
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Seller's Description:
Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Good in very good dust jacket. Highlighting/underlining. Some highlighting and ink comments noted. xxii, 297, [1] p. Illustrations. Notes. Bibliography. Name and Subject Index. Company Index. Foreword by C. K. Prahalad. The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo! , Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.
