This is a study of the Japanese way of marketing which includes some radical techniques of which any manufacturer of goods or services should be aware of when competing with the Japanese at home or abroad. Germany had never heard of Lexus when suddenly this Japanese car had outsold Mercedes in its own market. How did Lexus do it? The book highlights what is unique about the way the Japanese think about marketing, what sellers and buyers roles are, what customer satisfaction means, what a long-term relationship involves and ...
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This is a study of the Japanese way of marketing which includes some radical techniques of which any manufacturer of goods or services should be aware of when competing with the Japanese at home or abroad. Germany had never heard of Lexus when suddenly this Japanese car had outsold Mercedes in its own market. How did Lexus do it? The book highlights what is unique about the way the Japanese think about marketing, what sellers and buyers roles are, what customer satisfaction means, what a long-term relationship involves and what is most important in person-to-person selling. A detailed analysis is also provided of how the Japanese design market-based products, do market research, set prices, advertise and construct channels of distribution.
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Add this copy of Relentless: the Japanese Way of Marketing to cart. $8.41, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2000 by Butterworth-Heinemann.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Relentless: the Japanese Way of Marketing to cart. $10.86, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2000 by Butterworth-Heinemann.
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Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of Relentless: the Japanese Way of Marketing to cart. $46.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Butterworth-Heinemann.
