This illuminating look at how the Japanese target, invade, and conquer new markets abroad is an essential resource for any business professional who completes anywhere against Japanese. Johanssen and Nonaka, both leading experts on Japanese business with access to the country's major firms, draw fascinating comparisons between Western and Eastern marketing goals, strategies, techniques, and underlying beliefs. Line drawings. Graphs.
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This illuminating look at how the Japanese target, invade, and conquer new markets abroad is an essential resource for any business professional who completes anywhere against Japanese. Johanssen and Nonaka, both leading experts on Japanese business with access to the country's major firms, draw fascinating comparisons between Western and Eastern marketing goals, strategies, techniques, and underlying beliefs. Line drawings. Graphs.
Read Less
Add this copy of Invasion Marketing: How the Japanese Target, Track, and to cart. $12.85, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1996 by HarperBusiness.
