This book uses a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside the domestic market to how to develop a new product for specific local markets. The scope is then broadened, with discussion of marketing and management topics from a global managerial ...
Read More
This book uses a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside the domestic market to how to develop a new product for specific local markets. The scope is then broadened, with discussion of marketing and management topics from a global managerial perspective. Legal, regulatory, political and cultural issues are discussed as appropriate throughout the text. Strong examples and cases, many of which are drawn from the author's rich international experience, help students move from concept to application.
Read Less
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Mcgraw-Hill Publishing Co.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1500grams, ISBN: 9780071195638.
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $9.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Mcgraw-Hill Publishing Co.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. With usual stamps and markings, In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1700grams, ISBN: 9780071195638.
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $13.41, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1700grams, ISBN: 9780071195638.
Add this copy of Global Marketing to cart. $47.16, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2003 by The McGraw-Hill Company.
Add this copy of Global Marketing-Foreign Entry, Local Marketing, and to cart. $51.11, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by Irwin/McGraw-Hill.
Add this copy of Global Marketing-Foreign Entry, Local Marketing, and to cart. $52.97, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by Irwin/McGraw-Hill.
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $5.03, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2002 by McGraw-Hill Publishing Co.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
