Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are or aren't effective in attracting consumers.
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Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are or aren't effective in attracting consumers.
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Add this copy of Strategic Copywriting: How to Create Effective to cart. $63.01, very good condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2004 by Rowman & Littlefield Publishers.
Add this copy of Strategic Copywriting: How to Create Effective to cart. $63.01, good condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2004 by Rowman & Littlefield Publishers.
