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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising - Fortini-Campbell, Lisa A
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The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising 2001, Routledge

ISBN-13: 9781887229098

2nd edition

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