Designed for instructors who require a real-world marketing research project for their course. This manual saves valuable class time by providing clear and concise explanations of the research process. It offers a detailed, step-by-step procedure for students to follow in conducting a market research project, with an emphasis on survey research and data analysis. The text includes sample questionnaires, computer output, data analysis using statistical software packages like STATISTICA and SPSS for Windows, and a data disk ...
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Designed for instructors who require a real-world marketing research project for their course. This manual saves valuable class time by providing clear and concise explanations of the research process. It offers a detailed, step-by-step procedure for students to follow in conducting a market research project, with an emphasis on survey research and data analysis. The text includes sample questionnaires, computer output, data analysis using statistical software packages like STATISTICA and SPSS for Windows, and a data disk with data sets formatted for STATISTICA, SPSS, or Excel.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Pen markingsCD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780538891486.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. CD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780538891486.