Readers of this guide are shown how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct- mail, and newsletters - with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available ...
Read More
Readers of this guide are shown how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct- mail, and newsletters - with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing. The previous edition of this book was published in 1983.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. 1988. 2nd Edition. Hardcover. "Includes index. Bibliography: p. 387-390. Commissioning organisation: Herman Holtz. xvii, 406 p. ill. 24 cm. Publishers leatherette. Fine clean copy with bright gilt title on spine, well defined edges and tight binding, clean and crisp pages. 2nd ed." Keywords: "Business, Finance & Law-Sales & Marketing-General, Subjects-Business, Finance & Law-Sales & Marketing-General". Not a first edition copy.....We ship daily from our warehouse.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. Good dust jacket. 2nd edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
John Wiley & Sons, 1988. 2nd, Very good., Hardcover, Octavo, 406. Clean, tight, in dust jacket. 406 pages. Name stamped on endpapers. Second edition. Packed and shipped with care.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Used: Very Good. Size: 1x6x9; Prompt shipment, with tracking. we ship in CLEAN SECURE boxes BUSINESS & ECONOMICS; Very good hardcover with dustjacket; few slight nicks to edges dustjacket; board tips bumped; remainder mark top edge; clean pages; prompt shipping with tracking.
