How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow ...
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A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
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Add this copy of How to Develop and Promote Successful Seminars and to cart. $10.68, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1991 by Wiley.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $10.68, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1991 by Wiley.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $10.69, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1991 by Wiley.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $10.69, good condition, Sold by Helping Hands Global rated 3.0 out of 5 stars, ships from Kansas city, MO, UNITED STATES, published 1990 by John Wiley & Sons, Inc.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $12.60, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1991 by Wiley.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $12.61, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1990 by Wiley.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $12.61, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1990 by Wiley.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $12.61, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1990 by Wiley.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $12.88, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1991 by Wiley.
Add this copy of How to Develop and Promote Successful Seminars and to cart. $12.96, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1991 by John Wiley & Sons, Inc.
All Editions of How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
