Known for its consistent emphasis on decision-making, Samuelson & Mark's 6 th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, The 6 th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new ...
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Known for its consistent emphasis on decision-making, Samuelson & Mark's 6 th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, The 6 th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future managerial role.
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Seller's Description:
This is a USED book, it is subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donated book accepted as is. Stickers and sticker residue on the cover should be expected, as well as spine wear from use. There are NO codes or disc(s) included. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Book arrived quick was in mint condition and was they exact book I needed.
yeltsin
Mar 7, 2010
Goodish introduction, but too easy on the maths
A rather good introduction to the basic principles of microeconomics, but not to be used as a stand-alone university textbook.
As the name suggests, it comes at the subject from a managerial, corporate point of view (as opposed to eg welfare economic analysis).
A bit wordy at times, and severly lacking in mathematical rigour, this makes a good high school textbook, and a good introductory text at university level. If, that is, one adds some extra material to give some of the necessary mathematical tools.
If looking for only one book for self-study, I'd go straight for a book like Varians Intermediate Microeconomics. This book is - sadly - too weak on game theory and maths to use as a stand-alone university text.