The right economic tools to make the right business decisions! In today's highly competitive business environments, managers must be able to make increasingly complex decisions - decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions. That's why William F. Samuelson and Stephen G. Mark's Fourth Edition of "Managerial Economics" illustrates the central problems you're likely to face as a manager, ...
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The right economic tools to make the right business decisions! In today's highly competitive business environments, managers must be able to make increasingly complex decisions - decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions. That's why William F. Samuelson and Stephen G. Mark's Fourth Edition of "Managerial Economics" illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions, and shows how these techniques are used by practicing managers. Updated with modern management techniques, Fourth Edition features many revised applications, and new and expanded coverage of game theory, decision making under uncertainity, international topics, e-commerce, and the Internet. This book features: managerial decision making is emphasized and woven throughout every chapter in the book; real-world applications throughout the text challenge you to ponder possible choices; end-of-chapter spreadsheet problems offer a powerful way of portraying economic decisions and finding optimal solutions without a large investment in calculus methods; shows how to use game theory to analyze the firm's strategic choices; explains how to use decision trees to structure decisions in highrisk environments; includes expanded coverage of international topics and applications; and e-commerce applications appear throughout the text.
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Seller's Description:
Very Good Condition. Books text has writing and highlighting. Light shelf and corner wear to the books cover. Binding is still in good condition. Some water damage on page 355, still able to read the books text. Boo still makes a good study copy. Size: 9.3 in x 7.8 in x 1.8 in. 912 pp. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Economics; ISBN: 0470000449. ISBN/EAN: 9780470000441. Pictures of this item not already displayed here available upon request. Inventory No: 1561005282.
Book arrived quick was in mint condition and was they exact book I needed.
yeltsin
Mar 7, 2010
Goodish introduction, but too easy on the maths
A rather good introduction to the basic principles of microeconomics, but not to be used as a stand-alone university textbook.
As the name suggests, it comes at the subject from a managerial, corporate point of view (as opposed to eg welfare economic analysis).
A bit wordy at times, and severly lacking in mathematical rigour, this makes a good high school textbook, and a good introductory text at university level. If, that is, one adds some extra material to give some of the necessary mathematical tools.
If looking for only one book for self-study, I'd go straight for a book like Varians Intermediate Microeconomics. This book is - sadly - too weak on game theory and maths to use as a stand-alone university text.