A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on ...
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A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.
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Seller's Description:
Very Good Condition. Has minor highlighting. Has light shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Quantity Available: 1. ISBN: 0324022034. ISBN/EAN: 9780324022032. Pictures of this item not already displayed here available upon request. Inventory No: 1560786235.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text appears clean, the cover has corner scuffs and light rubbing. Quantity Available: 1. ISBN: 0324022034. ISBN/EAN: 9780324022032. Pictures of this item not already displayed here available upon request. Inventory No: 1560787662.