This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. Marketing in Action boxes - a new feature in this revised edition - provide readers with a look at the theory in practice. Real company examples conclude with probing questions to help the reader analyse the situation presented.
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This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. Marketing in Action boxes - a new feature in this revised edition - provide readers with a look at the theory in practice. Real company examples conclude with probing questions to help the reader analyse the situation presented.
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Seller's Description:
Very Good Condition. Has minor highlighting. Has light shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Quantity Available: 1. ISBN: 0324022034. ISBN/EAN: 9780324022032. Pictures of this item not already displayed here available upon request. Inventory No: 1560786235.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text appears clean, the cover has corner scuffs and light rubbing. Quantity Available: 1. ISBN: 0324022034. ISBN/EAN: 9780324022032. Pictures of this item not already displayed here available upon request. Inventory No: 1560787662.