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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know - Czinkota, Michael R, and Ronkainen, Iikka
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The context of international business has evolved over the years, and has always reflected the climate of the time. This resource addresses three major changes that have taken place in the last decade.

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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know 2009, Business Expert Press, New York

ISBN-13: 9781606490358

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