Part of a resource-based series, this text provides the basis of a marketing course for students of hospitality and tourism. It aims to function as an integrated guide to the subject, and contains review questions, extension questions and practical exercises.
Read More
Part of a resource-based series, this text provides the basis of a marketing course for students of hospitality and tourism. It aims to function as an integrated guide to the subject, and contains review questions, extension questions and practical exercises.
Read Less
Add this copy of Consumer Marketing to cart. $32.43, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1996 by Hachette Groupe Livre.
