This unique collaboration of leading global scholars and researchers with foremost executives offers an in-depth examination of the theory and practice of corporate strategy in the international hospitality industry. Each chapter contains a theoretical overview explaining the application of corporate strategy structures and analytical tools; an analysis of essential multinational developments in the topic area regarding research findings, reports, interviews and company information; a review and commentary on the ...
Read More
This unique collaboration of leading global scholars and researchers with foremost executives offers an in-depth examination of the theory and practice of corporate strategy in the international hospitality industry. Each chapter contains a theoretical overview explaining the application of corporate strategy structures and analytical tools; an analysis of essential multinational developments in the topic area regarding research findings, reports, interviews and company information; a review and commentary on the effectiveness of systems and techniques currently used in order to identify new perspectives on present and future corporate strategy problems and challenges. Also takes into account recent developments in the European economic community and their implications for the industry.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780582328860.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780582328860.
