Part of a resource-based series, this text provides the basis of a marketing course for students of hospitality and tourism. It aims to function as an integrated guide to the subject, and contains review questions, extension questions and practical exercises.
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Part of a resource-based series, this text provides the basis of a marketing course for students of hospitality and tourism. It aims to function as an integrated guide to the subject, and contains review questions, extension questions and practical exercises.
Read Less
