This book aims to explore the theory and practice of corporate strategy in the international hospitality industry. Divided into four parts for easy reference (The international environment, Competitive strategies, Corporate structures and planning, Corporate systems) each part is introduced by one of the editors in conjunction with a leading international senior executive. This is intended to give the book a blend of theory and practice and demonstrates the real-life applications of corporate strategy. Each chapter includes ...
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This book aims to explore the theory and practice of corporate strategy in the international hospitality industry. Divided into four parts for easy reference (The international environment, Competitive strategies, Corporate structures and planning, Corporate systems) each part is introduced by one of the editors in conjunction with a leading international senior executive. This is intended to give the book a blend of theory and practice and demonstrates the real-life applications of corporate strategy. Each chapter includes minicases and assignments and suggestions for further reading. on hotel and catering courses. It should also be useful to practioners at senior management level.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780273037972.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.