Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process-the PIE chart- that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every ...
Read More
Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process-the PIE chart- that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.
Read Less
Add this copy of Developing the Public Relations Campaign: a Team-Based to cart. $20.61, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by Allyn & Bacon.
Add this copy of Developing the Public Relations Campaign: a Team-Based to cart. $20.61, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Allyn & Bacon.
Add this copy of Developing the Public Relations Campaign: a Team-Based to cart. $24.81, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2004 by Allyn & Bacon.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Developing the Public Relations Campaign: a Team-Based to cart. $51.65, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Allyn & Bacon.
Add this copy of Developing the Public Relations Campaign: a Team-Based to cart. $56.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2005 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Light shelf and corner wear. Text appears clean. Binding is Very Good. Looks Nice. 284 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Public Relations; ISBN: 0205359248. ISBN/EAN: 9780205359240. Pictures of this item not already displayed here available upon request. Inventory No: 1561000393.
