Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process-the PIE chart- that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every ...
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Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process-the PIE chart- that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.
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Seller's Description:
Very Good Condition. Light shelf and corner wear. Text appears clean. Binding is Very Good. Looks Nice. 284 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Public Relations; ISBN: 0205359248. ISBN/EAN: 9780205359240. Pictures of this item not already displayed here available upon request. Inventory No: 1561000393.
