This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public ...
Read More
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
Read Less
Book Details
Seller
Sort
U.K./EUR Sellers
Price: Low to High
Price: High to Low
Condition
Condition: Reverse
Pub Date
Pub Date: Reverse
Sellers Near Me
Edition:
2007, McGraw-Hill Humanities/Social Sciences/Languages
Trade paperback,
Good
Details:
ISBN:
0073511927
ISBN-13:
9780073511924
Pages:
377
Edition:
sixth
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Published:
2007
Language:
English
Alibris ID:
16863431785
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. [ No Hassle 30 Day Returns ] [ Edition: sixth ] Publisher: McGraw-Hill Humanities/Social Sciences/Languages Pub Date: 6/18/2007 Binding: Paperback Pages: 400.
Hide Details ▴
Edition:
2010, McGraw-Hill Humanities/Social Sciences/Languages
Trade paperback,
Very Good
Details:
ISBN:
0073511986
ISBN-13:
9780073511986
Pages:
330
Edition:
7th edition
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Published:
2010
Language:
English
Alibris ID:
17977514286
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition:
2010, McGraw-Hill Humanities/Social Sciences/Languages
Trade paperback,
Very Good
Details:
ISBN:
0073511986
ISBN-13:
9780073511986
Pages:
330
Edition:
7th edition
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Published:
2010
Language:
English
Alibris ID:
17961107349
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition:
2010, McGraw-Hill Humanities/Social Sciences/Languages
Trade paperback,
Good
Details:
ISBN:
0073511986
ISBN-13:
9780073511986
Pages:
330
Edition:
7th edition
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Published:
2010
Language:
English
Alibris ID:
17877225762
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition:
2010, McGraw-Hill Humanities/Social Sciences/Languages
Trade paperback,
Good
Details:
ISBN:
0073511986
ISBN-13:
9780073511986
Pages:
330
Edition:
7th edition
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Published:
2010
Language:
English
Alibris ID:
17898273375
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition:
2007, McGraw-Hill Humanities/Social Sciences/Languages
Trade paperback,
Very Good
Details:
ISBN:
0073511927
ISBN-13:
9780073511924
Pages:
377
Edition:
6th edition
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Published:
2007
Language:
English
Alibris ID:
17961146182
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition:
2007, McGraw-Hill Humanities/Social Sciences/Languages
Trade paperback,
Good
Details:
ISBN:
0073511927
ISBN-13:
9780073511924
Pages:
377
Edition:
6th edition
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Published:
2007
Language:
English
Alibris ID:
17982565863
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Hide Details ▴
Edition:
2007, McGraw-Hill Humanities/Social Sciences/Languages
Trade paperback,
Very Good
Available Copies: 2
Details:
ISBN:
0073511927
ISBN-13:
9780073511924
Pages:
377
Edition:
6th edition
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Published:
2007
Language:
English
Alibris ID:
17762044362
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Used-Very Good.
Hide Details ▴
Edition:
1999, NTC/Contemporary Publishing Company
Hardcover,
Fine/Like New
Details:
ISBN:
0844203513
ISBN-13:
9780844203515
Pages:
385
Edition:
4th edition
Publisher:
NTC/Contemporary Publishing Company
Published:
1999
Language:
English
Alibris ID:
17960881785
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition:
1999, NTC/Contemporary Publishing Company
Hardcover,
Very Good
Details:
ISBN:
0844203513
ISBN-13:
9780844203515
Pages:
385
Edition:
4th edition
Publisher:
NTC/Contemporary Publishing Company
Published:
1999
Language:
English
Alibris ID:
17983222047
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
2013,
McGraw-Hill Companies
ISBN-13: 9780073526232
8th Revised edition
Trade paperback
2010,
McGraw-Hill Humanities/Social Sciences/Languages, New York, NY
ISBN-13: 9780073511986
7th edition
Trade paperback
2007,
McGraw-Hill Humanities/Social Sciences/Languages, Boston, MA
ISBN-13: 9780073511924
6th edition
Trade paperback
1999,
NTC/Contemporary Publishing Company, Lincolnwood, IL
ISBN-13: 9780844203515
4th edition
Hardcover
1999,
NTC/Contemporary Publishing Company
ISBN-13: 9780844203522
4th edition Illustrated
Hardcover
All Editions of Public Relations Writing: The Essentials of Style and Format