This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public ...
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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Seller's Description:
Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
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Seller's Description:
Good. Size: 7x0x9; Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. Has moderate water damage but still a good reading copy. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Poor. Size: 7x0x9; Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, . CD-ROM or supplement may not be included. The book is still a good reading copy. Has heavy water damage, but book is still usable. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Good. Size: 7x0x9; May contain marks and or highlighting. Used items are NOT guaranteed to include components, i.e. CDs, Access codes, etc. Ships from our Kentucky facility. Ships same day if ordered before 1 PM EST, Monday-Friday. Contact us with any questions!
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
