For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format thus offering flexibility in classes where outside cases, simulations, and projects are brought in.
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format thus offering flexibility in classes where outside cases, simulations, and projects are brought in.
Read Less
Add this copy of Framework for Marketing Management & Custom Case to cart. $46.86, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by Pearson College Div.
