For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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Seller's Description:
Very Good. Very Good condition. Second edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Seller's Description:
Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Very Good Condition. Text is clean. Cover looks nice. Quantity Available: 1. ISBN: 0131001175. ISBN/EAN: 9780131001176. Pictures of this item not already displayed here available upon request. Inventory No: 1560765255.
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Seller's Description:
Very Good Condition. The text appears clean, the cover has light wear. Quantity Available: 1. ISBN: 0131001175. ISBN/EAN: 9780131001176. Pictures of this item not already displayed here available upon request. Inventory No: 1560793421.
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Fair. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
