A Framework for Marketing Management
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom ...
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For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
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Edition: 2000, Prentice Hall
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Details: ISBN:
0130185256
ISBN-13:
9780130185259
Pages:
300
Publisher:
Prentice Hall
Published:
2001
Language:
English
Alibris ID:
17216762099
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Seller's Description: This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780130185259.
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Edition: 2000, Prentice Hall
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Details: ISBN:
0130185256
ISBN-13:
9780130185259
Pages:
300
Publisher:
Prentice Hall
Published:
2001
Language:
English
Alibris ID:
17795441944
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Seller's Description: Very Good. 4to. light crease to front cover.
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Edition: 2000, Prentice Hall
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Details: ISBN:
0130185256
ISBN-13:
9780130185259
Pages:
300
Publisher:
Prentice Hall
Published:
2000
Language:
English
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17960849968
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2000, Prentice Hall
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Details: ISBN:
0130185256
ISBN-13:
9780130185259
Pages:
300
Publisher:
Prentice Hall
Published:
2000
Language:
English
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17910775629
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Edition: 2000, Prentice Hall
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0130185256
ISBN-13:
9780130185259
Pages:
300
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2000
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Edition: 2000, Prentice Hall
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0130185256
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9780130185259
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2000
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Edition: 2000, Prentice Hall
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0130185256
ISBN-13:
9780130185259
Pages:
300
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Prentice Hall
Published:
2000
Language:
English
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0130185256
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2000
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0130185256
ISBN-13:
9780130185259
Pages:
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2000
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English
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Edition: 2000, Prentice Hall
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Details: ISBN:
0130185256
ISBN-13:
9780130185259
Pages:
300
Publisher:
Prentice Hall
Published:
2000
Language:
English
Alibris ID:
16660066787
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Seller's Description: New. P xv + 352 1st Edition.
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ISBN-13: 9780133871319
6th Revised edition
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All Editions of A Framework for Marketing Management
Books by Philip Kotler, Ph.D.
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The book was in perfect condition and worked great for my class even though it was the international version.
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