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Consumer Behavior - Solomon, Michael R, Professor
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For courses in Consumer Behavior. This contemporary text goes beyond the "act of buying" and presents a balanced and global perspective. Grounded in the very latest research, the sixth edition probes the psyche of consumers around the world as it explores their diverse experiences with buying, having, and being. Solomon's captivating writing style and ability to weave the most current research, real-world examples, global coverage, and managerial applications throughout have made this text a market leader edition after ...

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Consumer Behavior 2012, Pearson, Upper Saddle River

ISBN-13: 9780132671842

10th edition

Paperback

Consumer Behavior 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132186940

7th Revised edition

Hardcover

Consumer Behavior 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131404069

6th edition

Hardcover