For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cut.
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For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cut.
Read Less
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Seller's Description:
This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact, but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
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Seller's Description:
Fair Condition. Clean text, major wear to cover, small tears remainder mark on outside pages, creasing to cover Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130351342. ISBN/EAN: 9780130351340. Pictures of this item not already displayed here available upon request. Inventory No: 1560795882.
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Seller's Description:
New. Brand new in shrink wrap...Multiple copies available this title. Quantity Available: 26. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130351342. ISBN/EAN: 9780130351340. Pictures of this item not already displayed here available upon request. Inventory No: 1560780325.
