For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's ...
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For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1700grams, ISBN: 9780130807953.
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Good. Wear & Tear to cover **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Very good in good dust jacket. Sewn binding. Paper over boards. 800 p. Contains: Illustrations. Audience: General/trade. OfficeS1R1 (Media mail takes 5-14 days) this book is in Very Good Condition. CDs are (N/A): Special note (Used book). I checks each pages. This book has Approximate (0) pages contains Notes or Answers, Highlight, Under-lines. This Soft cover book stem bidding, front/back: is (wrinkle, creases, and damaged). All Ex library s Book contains (marker s mark, library s logo and Jacket cover may be cutting). Jacket cover is (N/A) Return it, If its not in better condition I described it. This is great you have read the condition of this item before you make your purchase. Thank you