Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry. Each chapter begins with clearly defined learning objectives and ends with a summary that links, point-by-point, to these ...
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Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry. Each chapter begins with clearly defined learning objectives and ends with a summary that links, point-by-point, to these initial objectives. Highly focused, application-oriented presentations encourage learning-by-doing to the fullest extent possible. Many chapters feature step-by-step models and processes that students follow to develop marketing plans, evaluate marketing research, develop sales forecasts, plan sales presentations, and other important marketing activities. Other outstanding new features of this invaluable text include: Marketing Action Now! sections in each chapter that allow students to apply theoretical concepts to real-world situations A new chapter on developing new products and services with an emphasis on the product development process and branding A new chapter on product-service mix strategy focusing on the product life cycle, resource allocation, and managing supply and demand A new chapter on distribution and electronic commerce that addresses the use of new technologies in delivering hospitality and travel services New discussion of ethical issues in such areas as research, advertising, personal selling, and pricing Expanded travel and tourism marketing examples, such as rental car companies, airlines, tourist attractions, and tourism bureaus With cutting-edge information and a strong emphasis on real-world applications, Hospitality Marketing Management, Third Edition gives aspiring hospitality professionals the knowledge, experience, and confidence they will need to meet the challenges of this dynamic and rewarding industry.
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Add this copy of Hospitality Marketing Management to cart. $9.65, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Wiley.
Add this copy of Hospitality Marketing Management to cart. $9.65, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by Wiley.
Add this copy of Hospitality Marketing Management to cart. $9.65, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Wiley.
Add this copy of Hospitality Marketing Management to cart. $9.81, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2009 by Wiley.
Add this copy of Hospitality Marketing Management to cart. $11.44, like new condition, Sold by JR Books rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 1988 by Van Nostrand Reinhold Company.
Add this copy of Hospitality Marketing Management to cart. $13.49, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2009 by Wiley.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Toward Zero Discharge: Innovative Methodology and to cart. $14.91, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Wiley-Interscience.
Add this copy of Hospitality Marketing Management to cart. $17.15, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Wiley.
Add this copy of Hospitality Marketing Management, 3rd Edition to cart. $17.51, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Wiley.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Hospitality Marketing Management to cart. $18.36, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9780471354628.
