This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. It: includes coverage of tourism marketing; features new material on marketing technology and its implications in the hospitality industry; offers international coverage; and, provides new, applications approach to the discipline of marketing.
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This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. It: includes coverage of tourism marketing; features new material on marketing technology and its implications in the hospitality industry; offers international coverage; and, provides new, applications approach to the discipline of marketing.
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2005
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0471476544 /
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9780471476542
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2009,
Wiley, Hoboken, NJ
ISBN-13: 9780470088586
5th edition
Hardcover
2005,
Wiley, Hoboken, NJ
ISBN-13: 9780471476542
4th Revised edition
Hardcover
2005,
John Wiley & Sons
ISBN-13: 9780471696100
4th edition
Paperback
2001,
Wiley, New York, NY
ISBN-13: 9780471354628
3rd Revised edition
Hardcover
1997,
Van Nostrand Reinhold Company
ISBN-13: 9780442017545
3rd edition
Hardcover
1988,
Van Nostrand Reinhold Company, New York, NY
ISBN-13: 9780442278489
2nd edition
Hardcover
1988,
Wiley
ISBN-13: 9780471289524
2nd edition
Hardcover
All Editions of Hospitality Marketing Management