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Hospitality Marketing Management - Reid, Robert D, and Bojanic, David C
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This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. It: includes coverage of tourism marketing; features new material on marketing technology and its implications in the hospitality industry; offers international coverage; and, provides new, applications approach to the discipline of marketing.

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Hospitality Marketing Management 2009, Wiley, Hoboken, NJ

ISBN-13: 9780470088586

5th edition

Hardcover

Hospitality Marketing Management 2005, Wiley, Hoboken, NJ

ISBN-13: 9780471476542

4th Revised edition

Hardcover

Hospitality Marketing Management 2005, John Wiley & Sons

ISBN-13: 9780471696100

4th edition

Paperback

Hospitality Marketing Management 2001, Wiley, New York, NY

ISBN-13: 9780471354628

3rd Revised edition

Hardcover

Hospitality Marketing Management 1997, Van Nostrand Reinhold Company

ISBN-13: 9780442017545

3rd edition

Hardcover

Hospitality Marketing Management 1988, Van Nostrand Reinhold Company, New York, NY

ISBN-13: 9780442278489

2nd edition

Hardcover

Hospitality Marketing Management 1988, Wiley

ISBN-13: 9780471289524

2nd edition

Hardcover