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This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.

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Marketing Management 2001, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077097523

3rd edition

Paperback

Marketing Management 1998, McGraw-Hill Publishing Co., London

ISBN-13: 9780077092917

2nd edition

Paperback