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Essentials Of Marketing - Lancaster, Geoff, and Massingham, Lester, and Ashford, Ruth
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This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.

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Essentials Of Marketing 2001, McGraw Hill Higher Education, London

ISBN-13: 9780077098605

4th edition

Paperback

Essentials of Marketing 1998, McGraw-Hill Publishing Co., London

ISBN-13: 9780077094379

3rd edition

Paperback