Based upon the most recent CIM Certificate and Diploma exams, this text provides a structured approach for students confronted with case studies and business scenarios for the first time. It pinpoints the problems that readers are likely to encounter, and suggests solutions. Fully worked examples and specimen answers are included. The case studies themselves cover the practice of marketing, sales management, international marketing, marketing planning and control, and marketing communications.
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Based upon the most recent CIM Certificate and Diploma exams, this text provides a structured approach for students confronted with case studies and business scenarios for the first time. It pinpoints the problems that readers are likely to encounter, and suggests solutions. Fully worked examples and specimen answers are included. The case studies themselves cover the practice of marketing, sales management, international marketing, marketing planning and control, and marketing communications.
Read Less
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
