Offering an overview of the basic marketing concepts and techniques, this book covers the developments in marketing thinking and practice, including topics such as Customer Relationship Management (CRM) and business-to-business marketing. It is intended for students, practitioners and others.
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Offering an overview of the basic marketing concepts and techniques, this book covers the developments in marketing thinking and practice, including topics such as Customer Relationship Management (CRM) and business-to-business marketing. It is intended for students, practitioners and others.
Read Less
Add this copy of Marketing Made Simple (Made Simple Books) to cart. $43.33, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Made Simple.
