Lehmann ] Analysis for Marketing Planning ] 2002 ] 5 (5th edition)

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun Read More

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun Read Less

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2001, Irwin/McGraw-Hill, Boston, MA ISBN-13: 9780070275478 5th edition Trade paperback See All