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Lehmann ] Analysis for Marketing Planning ] 2002 ] 5

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Lehmann ] Analysis for Marketing Planning ] 2002 ] 5 - Lehmann, Donald R, and Winer, Russell S
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Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun

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Lehmann ] Analysis for Marketing Planning ] 2002 ] 5 2001, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780070275478

5th edition

Trade paperback