Russell S Winer
Winer is the J. Gary Shansby Professor of Marketing Strategy, the Associate Dean for Academic Affairs, and the Chair of the marketing group at the Haas School of Business, University of California at Berkeley. He received a B.A. in Economics from Union College and an M.S. and a Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbuilt universities and has been a visiting faculty member at M.I.T., the Helsinki School of...See more
Winer is the J. Gary Shansby Professor of Marketing Strategy, the Associate Dean for Academic Affairs, and the Chair of the marketing group at the Haas School of Business, University of California at Berkeley. He received a B.A. in Economics from Union College and an M.S. and a Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbuilt universities and has been a visiting faculty member at M.I.T., the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees. He is the editor of the Journal of Marketing Research and is on various editoral boards. Winer is the academic director of the Fisher Center for the Strategic Use of Information Technology. See less
Russell S Winer's Featured Books
Russell S Winer book reviews
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Marketing Management
Book sucks
Book is not very informative. Case studies are inadequate.
The seller had mentioned that the book was in good condition, but it came in terrible condition. Hard cover was torn, almost every page ... Read More