Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, "The Marketing Plan Handbook" outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results.
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Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, "The Marketing Plan Handbook" outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results.
Read Less
