From the consulting firm that brought readers Reengineering the Corporation comes a bold new strategy for reinventing competition. The authors describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations. "To remain competitive into the next century, read this book".--Peter Lynch.
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From the consulting firm that brought readers Reengineering the Corporation comes a bold new strategy for reinventing competition. The authors describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations. "To remain competitive into the next century, read this book".--Peter Lynch.
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Seller's Description:
New in Fair jacket. New. In fine dj...very nice 1st printing! Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0201406489. ISBN/EAN: 9780201406481. Pictures of this item not already displayed here available upon request. Inventory No: ABE571520778.