Discusses the intricacies of segmentation and positioning techniques and shows the ways these techniques can be interpreted and used in the real world. This book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, Chaid, and classification and regression trees.
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Discusses the intricacies of segmentation and positioning techniques and shows the ways these techniques can be interpreted and used in the real world. This book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, Chaid, and classification and regression trees.
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Condition: Reverse
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Pub Date: Reverse
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Edition: 1996, South Western Educational Publishing
Hardcover,
Very Good
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
1996
Language:
English
Alibris ID:
18035706235
Shipping Options: Standard Shipping: $4.61
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Seller's Description: Very good. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1996, South Western Educational Publishing
Hardcover,
Very Good
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
1996
Language:
English
Alibris ID:
18032571895
Shipping Options: Standard Shipping: $4.61
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition: 1996, South Western Educational Publishing
Hardcover,
Very Good
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
1996
Language:
English
Alibris ID:
18160716734
Shipping Options: Standard Shipping: $4.61
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition: 1996, South Western Educational Publishing
Hardcover,
Good
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
1996
Language:
English
Alibris ID:
18112776980
Shipping Options: Standard Shipping: $4.61
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Seller's Description: Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition: 1996, South Western Educational Publishing
Hardcover,
Good
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
1996
Language:
English
Alibris ID:
18122906066
Shipping Options: Standard Shipping: $4.61
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Seller's Description: Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition: 1996, South Western Educational Publishing
Hardcover,
Good
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
1996
Language:
English
Alibris ID:
17936300178
Shipping Options: Standard Shipping: $4.61
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Seller's Description: Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages. No dustcover. Former library copy with library markings and/or jacket.
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Edition: 1996, South Western Educational Publishing
Hardcover,
New
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
07/1996
Language:
English
Alibris ID:
16635239529
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Seller's Description: New. Size: 9x6x1; New. In shrink wrap. Looks like an interesting title!
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Edition: 1996, South Western Educational Publishing
Hardcover,
Good
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
07/1996
Language:
English
Alibris ID:
18069326589
Shipping Options: Standard Shipping: $4.61
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Seller's Description: Good. Size: 6x1x9;
Hide Details ▴
Edition: 1996, South Western Educational Publishing
Hardcover,
Very Good
Details: ISBN:
0877572593
ISBN-13:
9780877572596
Pages:
358
Publisher:
South Western Educational Publishing
Published:
1996
Language:
English
Alibris ID:
18096380258
Shipping Options: Standard Shipping: $4.61
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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ISBN-13: 9780877572596
Hardcover
