To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. This work takes the reader through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. It also reviews the origins of the customer satisfaction movement.
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To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. This work takes the reader through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. It also reviews the origins of the customer satisfaction movement.
Read Less
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Seller's Description:
Very good. This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
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Seller's Description:
Good. Clean and fine hardcover book with a former date written neatly on the inside cover page. Milk and with just a bit of shelf wear to the dust jacket.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780877572763.
