Multivariate statistical analysis techniques are now an integral part of most large-scale strategic market studies. Showing marketing practitioners what these techniques can do and how to apply them, this book covers complex analytical methods. Each chapter helps you understand the fundamentals of any one statistical technique.
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Multivariate statistical analysis techniques are now an integral part of most large-scale strategic market studies. Showing marketing practitioners what these techniques can do and how to apply them, this book covers complex analytical methods. Each chapter helps you understand the fundamentals of any one statistical technique.
Read Less
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Seller's Description:
Good in good dust jacket. Jacket has some wrinkling on front from moisture. Text unmarked. Sewn binding. Cloth over boards. 395 p. Contains: Illustrations. Audience: General/trade.
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Seller's Description:
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