Why do Best Buy stores offer " Personal Assistants?" Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the " godmother" of the new Volvo concept car? In this lively 2nd edition of "Marketing to Women, " Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women's market. Updated success stories, original strategies and applications, and gender-effective ...
Read More
Why do Best Buy stores offer " Personal Assistants?" Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the " godmother" of the new Volvo concept car? In this lively 2nd edition of "Marketing to Women, " Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women's market. Updated success stories, original strategies and applications, and gender-effective advertising " best practices" make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase " PrimeTime Women(TM) " to show how yesterday's " little old lady" will be tomorrow's " Ms. Moneybags," a target for myriad industries-- banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few. In "Marketing to Women," Barletta reveals: * How and why women reach different brand purchase decisions than men * How to use her proprietary GenderTrends(TM) Marketing Model to create strategies and tactics that will win women's brand loyalty * How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older-- the " golden bull' s-eye" of target marketing
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
-1. 2006 Kaplan. Signed and inscribed by author. Hardcover copy is in very good, solid condition, DJ has minimal wear, unmarked text, may have ex owner inscription, a great copy. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Customers purchasing more than one item from us may be entitled to a shipping discount.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
