Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50-75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women[trademark] because not only are they in the prime of their lives, they also are the prime target for most ...
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Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50-75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women[trademark] because not only are they in the prime of their lives, they also are the prime target for most marketers. In her new book, PrimeTime Women[trademark], Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market. Features include: an inside look at what makes PrimeTime Women[trademark] tick; never-before published research, developed in partnership with agency powerhouse DDB; strategic thinking, planning, and tips from marketers who have successfully targeted PrimeTime Women[trademark].
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Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $9.24, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Kaplan Publishing.
Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $9.24, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Kaplan Publishing.
Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $11.53, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by Kaplan Publishing.
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Seller's Description:
Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $9.34, very good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2007 by Kaplan Business.
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $20.51, like new condition, Sold by Oceanbooks rated 4.0 out of 5 stars, ships from Dacula, GA, UNITED STATES, published 2007 by Kaplan Business.
Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $35.98, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Kaplan Publishing.
Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $85.03, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Kaplan Business.
Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $87.51, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Kaplan Publishing.
Add this copy of Primetime Women: How to Win the Hearts, Minds, and to cart. $9.24, good condition, Sold by Once Upon A Time Books rated 2.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2007 by Kaplan Business.
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Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
