Details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. This volume provides market researchers and academics access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
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Details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. This volume provides market researchers and academics access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
Read Less
Add this copy of Marketing Scales Handbook, Volume I: a Compilation of to cart. $156.87, good condition, Sold by Alibris rated 5.0 out of 5 stars, ships from NV, USA, published 1992 by South Western Educational Publishing.
